Download e-book for iPad: Bill Bright and Campus Crusade for Christ: The Renewal of by John G. Turner
By John G. Turner
Based as a neighborhood collage ministry in 1951, Campus campaign for Christ has turn into one of many world's greatest evangelical companies, this present day boasting an annual finances of greater than $500 million. Nondenominational enterprises like Campus campaign account for far of contemporary evangelicalism's dynamism and version to mainstream American tradition. regardless of the significance of those "parachurch" companies, says John Turner, historians have mostly missed them.
Turner bargains an obtainable and colourful background of Campus campaign and its founder, invoice vivid, whose advertising and marketing and fund-raising acumen reworked the association into a global evangelical empire. Drawing on archival fabrics and a couple of hundred interviews, Turner demanding situations the dominant narrative of the secularization of upper schooling, demonstrating how Campus campaign helped reestablish evangelical Christianity as a visual tradition on American campuses. past the campus, brilliant improved evangelicalism's impact within the worlds of commercial and politics. As Turner demonstrates, the tale of Campus campaign displays the halting circulate of evangelicalism into mainstream American society: its awkward marriage with conservative politics, its hesitancy over gender roles and sexuality, and its starting to be affluence.
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Extra info for Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America
35 During his period of vocational uncertainty, Bright became even more heavily involved in evangelistic activities at Hollywood Presbyterian. ) formed a Friday night deputation team that targeted local college students. Bright, who chaired the group, organized his friends into small groups that visited local fraternities, sororities, and dormitories. While the group’s efforts met with varying degrees of evangelistic success, members of the College Department remember many young people coming to Christ.
Lauralil Deats, daughter of Louis H. ” Bright’s landlords introduced him to affluent businessmen who both modeled the life of material success that Bright desired and simultaneously insisted that a relationship  A COUNTRY BOY with Jesus Christ was more important than worldly wealth and success. Initially reluctant, he eventually sampled a few services at the church, where he listened to the preaching of Evans and the Bible teaching of Henrietta Mears. One of the young women from Mears’s thriving “College Department” invited Bright to attend a party held at the ranch of a movie star, and, impressed with the caliber of young people at the gathering, he began attending the church on Sundays and Wednesday evenings.
Since wartime rationing had largely eliminated the chocolate industry, Bright’s confections—containing, he once told a reporter, “brandy by the hogshead”11—sold well and caught the notice of distributors and department stores, such as Neiman-Marcus and B. Altman. Bright soon drove a convertible and had enough money for fine clothing and horseback riding in the Hollywood Hills. He rented an apartment from an elderly couple in Hollywood, undertook an amateur radio spot, and studied drama at the Hollywood Talent Showcase.
Bill Bright and Campus Crusade for Christ: The Renewal of Evangelicalism in Postwar America by John G. Turner